Call To Action (CTA Button Styler) WordPress Plugin

CTA Button Styler is a plugin for WordPress that allows easy styling of existing buttons in WordPress. Buttons labelled with the ‘cta101’ class can be easily turned into effective Call To Action buttons which will encourage visitors to stay on the site and click through to the desired page.

Reducing your bounce-rate (i.e. getting visitors to look at more than one page on your site) is important for your site ranking. Using effective call to action buttons encourages visitors to click through and visit other pages thereby reducing your overall bounce rate and potentially increasing your ranking.

CTA button styling is designed with flexibility and ease of use in mind. It is easy to install. Does not consume any unnecesary resources and simply does what it needs to do to keep visitors on the site.

You get to decide the button styles and the hover styles for your button and can change the buttons at any time according to your needs or to test wherther a different style leads to more click-throughs.

This is the first version of the plugin to be released. We are working on more advanced options like AB testing and image buttons. These advanced features will be rolled out in a future version of the software.

Download (182kb)


This is a very easy to use plugin and can be used on any buttons, links on the page or on menu items.

All this just by adding the ‘cta’ class tag to the button

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There are a range of styling options to change using the ‘Call To Action Styling’ on the WordPress ‘Appearance’ admin dashboard.

Even your menus can be styled to attract more attention as follows:

  1. Log in to the Dashboard and select Appearance->Menus
  2. First ensure that the show menu class option is checked by clicking ‘Screen Options at the top of the screen
  3. Check the CSS classes button option
  4. Set the syle on the menu item to ‘CTA’
  5. Menu now will be styled accordingly

This results in a button that could look like the button below (or better depending on your design skills).

There is so much more that you can do with this simple plugin. I hope that you find it to be useful for keeping visitors on your site.

Q Is this a free product

Yes, it is available from the WordPress repository at

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