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Website design has covered a long road since its inception back to the times of simplified text and graphic based websites. With the constant changing web arena and increasing amount of competition in online marketing, it becomes tough for the entrepreneurs to maintain their website's performance in the online marketing world. Today, having a simple and text based website is not enough to stay ahead in the competition. One needs to adapt the latest trends to sure the growth of their business beyond leap and bounds in the ever-changing world of digital marketing. Let us have a look at top five web design trends which you can use to enhance the appearance and boost the performance of your website.
One of the most common reasons behind the failure and poor performance of many websites these days is that they are not designed in RWD (responsive web design) format. Responsive website design is the demand of the industry. Search engines like Google also prefer responsive websites over simple and text-based websites. You need to design your website in the RWD format to make it visible to a large number of customers, which in turn, draw more traffic to your website.
There is a popular saying that images speak more than words. This saying is very true in the context of website design. Earlier, web designers avoid using more pictures and videos on a website to avoid slow navigation. Since the downloading speed in internet has gone up while the data consumption charges have been significantly reduced, most of the persons find it trouble-free to browse media-rich websites. Apart from that, a lot of internet users avoid reading long content. So, instead of giving a long description of your services, you can simply create a graphic or video presentation to convey your message in a more interactive manner.
Many people are not interested in reading the whole content on the website. It is, therefore, vital for the organizations to present the important information in a creative, attractive, and interactive way. Use of infographics, typography, precise writing, and numbering are some proven methods which you can use to get more traffic to your website.
Web pages on responsive websites are usually longer than simple websites. A lot of people lose their interest while scrolling more pages, or go to the previous page or the next page. You can use the navigation bar on the top of every page to make the navigation simpler for the customers.
Incorporating live chat feature on a website is one of the most effective ways to win the trust of the clients. Instant support service does not only engage the visitors, but it also makes them feel confident about the business, products, or services. It will give you the opportunity to convince customers to try your services or products.
When it comes to web designing, nothing will be more beneficial than hiring a local yet reckoned website design company. For instance, If you are living in Dublin, approaching a website design company in Dublin will be a great idea to make a solid presence in the local market. The local website designers have a good understanding of the demands and requirements of the local customers and hence, able to deliver a website which will proficiently work for your business.