If you have a website and a product or service to offer customers, then in 2019, you need to incorporate lead generation tactics into your marketing plan.
What is Lead Generation?
A lead is a person who expresses interest in a certain company’s product or service in one way or another.
Lead generation is when a company or a business attracts interested strangers over and eventually convert them into customers or clients for many years to come. The lead hears about the company’s product/service through various lead generators including a newspaper, magazine or online ad, a billboard, a poster down the street, social media or SMS.
But just because you’ve managed to pull visitors over to your site, doesn’t mean your job is done. You still have to convert these visitors into leads and to do that, you can employ a range of marketing tactics that naturally encourages them to sign up with your company by having them complete an online form, directly contact your business, or even walk into your store.
If you’re new to the whole entrepreneurial field and have no idea why your company should generate leads, don’t worry, we’ll fill you in on that as well.
Why Lead Generation is Important?
Lead generation is a huge source of revenue for your company and if you’re not doing this, you’ll be missing out on huge returns. Lead generation is not a win for the sellers, but also the buyers.
The buyers are able to request info and data from a number of businesses that offer the very product or service that they’re looking for and then seller pitches to the buyers after the latter gave the former their permission to do so.
This is what makes for quality leads because the conversion rates for this type of lead generation has higher chances of success than cold calling.
Over the past decade or so, lead generation has surged in popularity with businesses because it enables them to:
- Choose whichever product or service they want to offer their target audience.
- Decide on the pricing based on the lead they get.
- Engage in more relevant and stronger demographic targeting
- Choose the best geographical area that is interested in their business.
- Only pay for the leads that they get.
- Control the number of leads that a company wishes to get in a month, which also helps with budgeting.
How to Capture a Lead
It is now a far cry from the days when customers used to contact business right after seeing an ad for a product/service from a newspaper, magazine or poster. Social media and websites are the ultimate marketing tools for businesses old and new.
Here are some of the best ways to attract and convert potential leads online and have them share their email address, contact number and other personal information:
- Google ads
- Website forms
- Email lists
- Direct emails
- Social media platforms and of course
- Website lead generation software
Use your existing lead opportunities
Even better than new outbound campaigns, you need to capture the leads already visiting your website. Leads5050 uses IP addresses to find out which businesses are visiting your website and what services they are interested in.